LIVESTRONG recieves stadium naming rights

For possibly the first time ever, a professional sports team has donated what is often a lucrative financial agreement for naming rights to a charity.  Major League Soccer team Sporting Kansas City, has donated the naming rights to their new stadium to Lance Armstrong’s LIVESTRONG Foundation, which will be called the LIVESTRONG  Sporting Park.  Cost to the foundation, nothing.  In fact, the naming rights also include a portion of the stadium profits.  Read more about how the new LIVESTRONG stadium deal will work.

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