Monthly Archives: March 2011

Campbell’s Nourish in response to growing hunger issue at home and abroad

Campbell’s Canada new Nourish product is an innovation – not launched yet as a consumer product, this product was donated to local food banks to support Campbell’s goal of eliminating hunger.  The product is a social innovation in that it … Continue reading

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Kellogg’s wants to share one million breakfasts

Kellogg’s Share your Breakfast campaign is geared towards mom’s and kids – with an emphasis on the importance of breakfast.  In fact, they are so committed that they are trying to reach their goal of sharing one million breakfasts with kids in … Continue reading

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Starbuck’s Global Month of Service

In a nod to Volunteer Month in April, Starbucks is promoting a month of global service, highlighting and promoting volunteer opportunities that will help to build thriving communities.  If you are interested, check out their listing of local community service … Continue reading

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Mary Kay Volunteers More Than 430,000 Hours of Community Service Worldwide

In support of International Women’s Day, Mary Kay launched a month of service to support their goal of reaching 1,000,000 hours of volunteer service in one month.  While they didn’t achieve their goal, they did manage to amass more than … Continue reading

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Levis Water Tank helps

Levi’s launched an interactive Facebook application,to support their Water Tank program,  geared towards encouraging players to help them reach their goal of providing 200 million litres of clean drinking water to communities that need it around the world.  The app … Continue reading

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Child Hunger Ends Here launched by ConAgra Foods

Would you be surprised to learn that more than 17 million kids across America are at risk of hunger?  ConAgra foods wants to make sure that all children have enough food to eat.  Their new Child Hunger Ends Here program, … Continue reading

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Unicef Tap Project features celebrity water

UNICEF’s Tap Water project continues to generate awareness to help them meet their goal to provide drinking water to the 900 people around the world who do not have access to an adequate water supply.  During World Water Week (March … Continue reading

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LIVESTRONG recieves stadium naming rights

For possibly the first time ever, a professional sports team has donated what is often a lucrative financial agreement for naming rights to a charity.  Major League Soccer team Sporting Kansas City, has donated the naming rights to their new … Continue reading

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You Tube Good Work Challenge

For all aspiring creative types – You Tube is looking for  60 second videos promoting a good cause.  Good causes are encouraged to provide a brief for the chance to be selected as a featured charity.  Upon careful review of … Continue reading

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